Behind the scenes - a TV ad collaboration with Soft & Gentle UK

Some of you would know that I've got a couple of exciting projects up my sleeves recently. In this post, I'm excited to share with you one that I worked on.

Did you know that you can now catch a glimpse of my fashion illustrations on UK prime time TV?

Soft & Gentle, a UK based company that creates women's personal care products, reached out to me some months back to conceptualize and illustrate for their TV ad campaign. I love how the brand promotes the well-being of women and specially creates products for ladies to practise self-care and stay on top of their game.

For this TV advertisement collaboration, I illustrated four characters using floral petals to portray my idea of today's modern, beautiful, confident and natural women. Today's special, because I'm going to give you a sneak peek into how I created these flower dress art pieces! Often as an audience, I know you only get to see the finished product. As an illustrator and an art director, I have really been wanting to share with you behind-the-scenes about my creative thought processes.

 Ballerina on Pirouette - illustrated with fresh pink roses

Ballerina on Pirouette - illustrated with fresh pink roses

I've always felt that ballerinas on pirouette exude so much grace and confidence. However, do you know that it takes years of showing up, hard work and that it includes failures too? To me, a beautiful and confident woman is one who knows that she's a work-in-progress. While she may be comfortable living life with imperfections, she's also working at being the best at who she can be! 

 Confident walk - illustrated with iris flower petals

Confident walk - illustrated with iris flower petals

We all have dreams that we're too scared to pursue. Some of you are still waiting to muster up the confidence to do it, while others are in the midst of pursuing your dreams and have serious doubts about yourself. Guess what, I illustrated this just for you! Whenever you feel like giving up, think of this dream-chasing girl. Put on your stilettos and tailored pants, and go for your goals!

 Carefree weekend girl - illustrated with teal roses

Carefree weekend girl - illustrated with teal roses

Ever had those weekends where you are simply troubled by whatever's going on at work or at school and you can't be in the present moment to enjoy times with your friends and family? I illustrated this carefree weekend girl to remind us that however the week went, chin up, put on your best dress, and let's toast to the weekend!

 Classy-chic, illustrated with calla lilies

Classy-chic, illustrated with calla lilies

Trends come and go but a taste for classiness never gets old. And who says it's gotta be black. I created this character to depict the girl who's got that classiness in her bones! Also, this dress is my favourite colour of the season! What do you think of it?

I hope you like these characters that I've created! Don't you find the flower petals making up each of their dresses so pretty? The beauty of these flowers was my biggest inspiration! I would love to hear which of them are your favourites!

Psst, if you're in the UK and have seen this on TV, drop me a note! ;)

Are you looking for a fashion illustrator for your event, product or creative project? I'm happy to chat. You can commission me for live sketching, art licensing or any other illustration works. Contact me to learn more!